Woke up at 3:30 and couldn’t sleep, so I got up to work on some marketing ideas I have had. Advertising Bookworm Sleeves on used book sites seemed a good idea, except that now as I have researched, they don’t typically have advertising on used book websites. Found a really cool one that supports literacy and book initiatives for nations in Africa and other war-torn countries, however… And I love their mission statement!
Speaking of mission statement: I have tried to come up with a short, catchy mission statement for You’re Getting Warmer, but have not succeeded. I think my global mind that swirls with ideas and possibilities works against me at times.
I also keep getting bogged down in the fact that when you are selling something that has never before been sold or even produced, you can’t describe it in just a few words. Like trying to describe the color green to a person who has never had the gift of sight. I guess “fleece shrug” is the most succinct, and it is an effective description if you already know what a shrug is. Otherwise, you are back to square one again. Even if I bounce off another product’s ad campaign and say that what I have is “Just Sleeves, no blanket”, it doesn’t really describe them accurately.
So, back to the drawing board…but first, back to bed…(yawn)